Editing (continued)

Writing to be read
You are an entrepreneur, manager, decision maker.
You have to act, organise, take decisions every day.
You also have to communicate, to your clients, to your prospects, to your collaborators.
You have clear ideas, but not yet on paper.
Or you do have your ideas on paper, but you need a readable and attractive text that everyone can understand.
And you’re short of time...

The advantage of an external copywriter
This is why an external copywriter, with ...
• the ability to listen
• the capacity to understand
• the wit to synthesise
• the talent to write
• the experience in business
is the best way to add value to your communication.

With you, and in keeping with your target group of readers, we will decide the level of language to use in your documents, their style, their length.

We will also rewrite your documents, to keep the content and while lightening the presentation.
We also revise translations, because translating and writing are not the same thing and there is nothing more irritating to a reader than ‘feeling’ that the document he’s looking at was not written in his mother tongue.

We write so that you may be read, and so you are believed.

The skills of the journalist
Izicom copywriters are not journalists. Nevertheless they have the competences of journalists :
• a university degree in journalism and communication
• make contact easily, get on well with people
• know how to conduct an interview
• the intellect to synthesise, know how to extract what is important from the inessential
• copywriting is a profession: their profession
• finding simple words that can be understood quickly by everyone

However the job of a copywriter is different.

It’s not a question of investigating, but of setting out in a simple, structured and attractive way, the message of the publisher. Always bearing in mind that the person who finally decides on the relevance of the message, is the reader. So he has got to be respected. The information that is put to him must always be correct.

So that you can talk to them in complete confidence, the Izicom copywriters do not have connections with the general press.

The hallmark of a copywriter
Writing advertising copy is a sensitive job
The shorter the text, the more valuable the words.
So much goes into creating a good advert that you could equally well say that nothing does. The relevance of the copywriter’s approach is judged on its results. On the flair, on the feeling... On the artistry.

Our products

• brochures, magazines, newsletters
• websites
• technical datasheets

To know more about translation