Communication strategies & plans

Would you build a house without an architect ? An architect for your communication is not a bad investment.

Of course you know your own business. You know your clients, your prospects, your suppliers. You know your collaborators. You also know your neighbours, the local authorities, the operators whose decisions may have a very concrete impact on your profit: administrations, unions, local committees, pressure groups... You know who they are. Fine.

Do you know what you have to say to them ? Bravo. That’s even better.
But have you really got the time to set to music, put in order, make useful and effective choices, make the best use of the time spent and the costs, for all the initiatives of your communication ?

Who do you have to convince?
Of what, exactly ?
When do you have to be ready ?
And to communicate it in what form ?
What budget do you devote to your communication ?
And how will you know if the objective is attained ?

Don’t construct your image without a view of the whole thing, without choosing where you place your efforts. Treat yourself to the wisdom to build your communication plan calmly and methodically. And because communication is linked directly to strategy, you will see at what point making a communication plan is also an excellent way of sharing a business plan with your collaborators.

A communication plan is:

... based on a clear strategy:

To identify and analyse the target groups
To establish the priorities
To design the key messages
To choose the media
To budget for the cost of advertising
To plan the initiatives
To determine the tools for measuring the impact
To measure the impact



Our products :

• communication audits
• communication strategies and plans
• brands, names and logos